Monday 1 August 2016

The Heart of Casino’s Customer Service

One of the most important factors for casino owners to consider is customer service. These facilities would make clients feel like they are pampered, on bed of money and comfort. Customer service is basically offering help, and making sure the gamblers are having the best experience from their casino. As well as in online casinos, they should offer 24/7 online chats, telephone service or emails. Because when customers are agitated, it is unlikely to be good reviews which means less people would trust the website. Therefore, we could see how significant the communication between casino counterparts and clients would affect their business. In this article, the importance and method of communication between casinos and their gamblers will be explored.

            In an article named ‘How Online Casinos Communicate With Players’ by Joe Valentino (28th of January 2013), the author considers that the “dedicated means of communication, which are known to players, are essential.” Also, the article claims that even though online casinos tend to contact their clients with e-mail, there is one point they should improve. Those emails are usually sent to clients as soon as they log in the system, however, important information should still be informed though the player is not online. Moreover, it would be better for the casino’s business if news subscription feature is added to the website, because the website itself will be more accessible by the general public.
Furthermore, on the website there usually are newsfeed or newsletter and informal blogs features. Those functions usually are updated differently in different websites, for example if check Malaysia’s online betting websites – there are many websites with several templates. Some might allow easy access for the clients to reach important information, updates in regular basis and friendly blogs for tips. However, some might hide these functions in the headers or side columns to provide more space, for the games and flashy commercials. Another medium of communication for online casinos is infographics. This feature is a new template that most online casinos have adapted in use recently. Due to its easy to understand format, the casino owners can add rankings, newest release and most popular games to attract more attention of players. The gradual changes in templates illustrate how appearances of online casinos matter for players, and development helps casino’s business as well.

Finally, the new technology offered by new world is social network. The casino owners take their game to the next stage by making appearances in social media. For example, Facebook has its feature called Fanpage. This feature allows online casino to create its fanpage and increase regular interactions with clients which would please their customers. Another important application for online updates is Twitter. Twitter though were accessed less by people, during the time when the article was written, it has gained more popularity throughout couple of years. Recently, Twitter has been a leading social media website for following updates. Because it allows followers to activate notification feature, when their favourite account posts something important, they will be notified.
These communication features allow gamblers to access more information about their favouite games, and updated news on jackpots. The variety of templates as mentioned about Malaysia’s online betting websites offer the opportunity for gamblers to search, and compare in order to choose the most trustworthy website for their money.


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