One
of the most important factors for casino owners to consider is customer
service. These facilities would make clients feel like they are pampered, on
bed of money and comfort. Customer service is basically offering help, and
making sure the gamblers are having the best experience from their casino. As
well as in online casinos, they should offer 24/7 online chats, telephone
service or emails. Because when customers are agitated, it is unlikely to be
good reviews which means less people would trust the website. Therefore, we
could see how significant the communication between casino counterparts and
clients would affect their business. In this article, the importance and method
of communication between casinos and their gamblers will be explored.
In an article named ‘How Online
Casinos Communicate With Players’ by Joe Valentino (28th of January
2013), the author considers that the “dedicated means of communication, which
are known to players, are essential.” Also, the article claims that even though
online casinos tend to contact their clients with e-mail, there is one point
they should improve. Those emails are usually sent to clients as soon as they
log in the system, however, important information should still be informed
though the player is not online. Moreover, it would be better for the casino’s
business if news subscription feature is added to the website, because the
website itself will be more accessible by the general public.
Furthermore,
on the website there usually are newsfeed or newsletter and informal blogs
features. Those functions usually are updated differently in different
websites, for example if check Malaysia’s online betting websites – there are many websites
with several templates. Some might allow easy access for the clients to reach
important information, updates in regular basis and friendly blogs for tips.
However, some might hide these functions in the headers or side columns to
provide more space, for the games and flashy commercials. Another medium of
communication for online casinos is infographics. This feature is a new
template that most online casinos have adapted in use recently. Due to its easy
to understand format, the casino owners can add rankings, newest release and
most popular games to attract more attention of players. The gradual changes in
templates illustrate how appearances of online casinos matter for players, and
development helps casino’s business as well.
Finally,
the new technology offered by new world is social network. The casino owners
take their game to the next stage by making appearances in social media. For
example, Facebook has its feature called Fanpage. This feature allows online
casino to create its fanpage and increase regular interactions with clients
which would please their customers. Another important application for online
updates is Twitter. Twitter though were accessed less by people, during the
time when the article was written, it has gained more popularity throughout
couple of years. Recently, Twitter has been a leading social media website for
following updates. Because it allows followers to activate notification
feature, when their favourite account posts something important, they will be
notified.
These
communication features allow gamblers to access more information about their
favouite games, and updated news on jackpots. The variety of templates as
mentioned about Malaysia’s online betting websites offer the opportunity for
gamblers to search, and compare in order to choose the most trustworthy website
for their money.
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